Vans and Barbie Team Up for Iconic Collaboration
Skater shoe brand Vans and beloved toy icon Barbie have joined forces for an exciting new collaboration. The limited-edition Vans x Barbie collection features Vans' signature skate shoe styles decked out with a pink, glittery, and nostalgic Barbie makeover.
The collection includes both kids and adult sizing of the Vans Sk8-Hi, Slip-On, and Era silhouettes. The shoes are covered in a pink denim upper with an all-over print of the Barbie logo. Some styles also feature glittery white waffle soles and laces for an eye-catching pop.
Vans is known for its collaborations with other pop culture brands, but this marks the first time the company has linked up with Barbie. Mattel Inc. was looking for a way to make the iconic doll appeal to a wider, older audience while also retaining its identity.
“As the original youth brand, Vans authentically understands and embraces the journey of self-expression. With this special collaboration our Barbie and Vans fans alike can showcase their personal style through this iconic capsule collection,” said Janet Hsu, Chief Franchise Officer of Mattel.
The Vans x Barbie collaboration launched on July 22, 2022. Items are available on the Vans website and in select Vans retail locations.
Prices range from $40-$75 for kids shoes and $80-$95 for adult. The shoes are already selling fast, with some styles already waitlisted for restock.
The Vans x Barbie mashup connects two legendary brands. Fans old and new are excited to rock these shoes which put a stylish twist on their favorite toy.
